What are customers seeing about you? In recent years, there has been an avalanche involving companies vying for first place on search engine charts. It is very difficult to get to the first page on sites like Google, Bing, and Yahoo, but even doing so does not guarantee that you will paint the correct image for your customers.
Have you ever wondered what are customers are seeing about you? and your business online? It doesn’t take long to find out. Do a quick search or two and you will see where you are in the page ranking and you can also find other pages that mention the business you are doing. Customer reviews, which are something that most companies want to see, as they serve as a sign that the company is growing, can also be devastating. One or two negative comments about customer service, follow-up ability, or general business practice may alienate customers en masse.
Focus on Content Creation
Content Creation There is a way to overcome a bad stigma online, but it takes time. Creating content online is a great way to do it in the least amount of time. Yes, many people are already writing articles, blogs, and e-books that relate to whatever they are selling, but that is not what is needed here. Instead, this content has to paint a nice picture of the company or the employees that make a person want to do business with them. This should be done in a way that looks like someone else is telling the story, not a company member or a paid contractor.
Based on positive employee stories and past business transactions, you can work to develop a positive company image. This content can be published in a myriad of different places, so the next time a customer searches, they will be inundated with good information, rather than seeing one or two negative comments.
Telling a Story The trick to effective content creation is to tell a story instead of writing a sales pitch. Rather than telling the reader how your company could solve its problems, leave it alone, sharing a memory of how it happened in the past with another customer or client. Don’t drop the company name too many times and never refer to how good the company is. This is an opportunity to let a customer form their own opinion and you will be rejected if you feel that something is being sold to you.