Customer Focus on eBusiness

Inside, looking … Customer Focus on eBusiness is the most important thing. So nowadays many companies frame their offerings around what they know details about their products and services, without thinking about what their customers really want. This inside-out approach often leads to a mismatch between what is offered and what customers, or potential customers, are really looking for. Outside, Looking Inside The smartest companies know that the reverse approach is required and they watch their products and services from the outside, watching. They ask and answer the client’s question:…

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